Content Marketing Associate - Mauritius Campus

About the role

The Content Marketing Associate at ALU's Mauritius campus captures, creates, edits and shares content that tells the ALCHE story. The role covers photography, videography, social media content, student stories, event coverage, testimonials and short-form video, working closely with students, staff, faculty and the wider marketing team.

Key responsibilities

• Capture student, alumni, faculty, staff and campus stories, conduct basic interviews and build a regular pipeline of Mauritius-based stories with the Marketing team.
• Capture high-quality photos and videos for social media, websites, newsletters, campaigns and events, covering campus events, student activities, leadership visits and recruitment activities.
• Edit short-form videos for Instagram, TikTok, LinkedIn, Facebook and YouTube Shorts, add captions, subtitles, basic graphics and transitions, and support reels, event recaps, student features and testimonial videos.
• Create and publish social media content according to the content calendar and brand guidelines, monitor trends, support live event coverage and track engagement.
• Work with the Brand and Content Manager and central Marketing team, coordinate content requests, maintain a shared content library and share regular updates with other campuses.
• Obtain consent before publishing content involving students, staff, faculty, alumni or visitors and follow safeguarding guidelines.

Required profile

• Bachelor's degree in Media, Communications, Film, Journalism, Marketing, Digital Media, Visual Communication or a related field.
• 2-4 years of experience in content creation, social media, photography, videography or communications.
• Experience creating reels, short videos, event recaps, interviews and testimonials; experience in education, youth engagement or social impact is an added advantage.
• Willingness to work occasional evenings or weekends for key events.

Required skills

• Strong photography and videography and video/photo editing skills.
• Good understanding of social media platforms and content formats.
• Proficiency with tools such as Adobe Premiere Pro, CapCut, Final Cut Pro, Canva, Lightroom or Photoshop.
• Ability to write simple, clear captions and short copy.