CRM Campaign Specialist

About the role

We are seeking a motivated CRM Campaign Specialist to join a leading international retail account’s Customer Engagement team. The role focuses on designing, executing and optimizing multi‑channel CRM campaigns (email, push notifications and SMS) for a major European retailer.

Key responsibilities

• Plan, coordinate and launch trigger‑based CRM campaigns across email, SMS and push channels.
• Manage customer lifecycle communications, including welcome journeys, engagement programs and retention initiatives.
• Build and deploy campaign assets, ensuring timely delivery and alignment with business objectives.
• Gather and translate business requirements into clear briefs for creative and production teams.
• Coordinate implementation using ticketing and project‑management tools, collaborating with marketing, data, creative and technology stakeholders.
• Integrate content, images, CTAs and personalization elements; perform testing, quality checks and compliance validation before launch.
• Monitor performance metrics, produce regular reports and provide data‑driven recommendations for optimization.

Required profile

• Fluent French (written and spoken).
• Strong communication skills with a detail‑oriented, quality‑focused mindset.
• Analytical mindset with solid reporting abilities and comfort working with Excel.
• Excellent organizational and project‑management capabilities, able to handle multiple stakeholders.
• Proactive, solution‑oriented attitude.

Required skills

• Experience in CRM or email marketing and marketing automation.
• Hands‑on knowledge of Adobe Campaign, Salesforce Marketing Cloud, HubSpot, Brevo, Mailchimp or Klaviyo.
• Basic HTML for email creation.
• Familiarity with workflow tools such as Jira or Smartsheet.

What we offer

• Exposure to an international retail client and advanced CRM technologies.
• Structured training in CRM and marketing automation.
• Career growth opportunities within a collaborative, multicultural team.
• Hybrid working environment.