Digital Marketing Executive

About the role

The Digital Marketing Executive will lead the development and execution of digital marketing strategies for McDonald’s Mauritius. Working closely with local marketing and global teams, you will enhance CRM, personalization, loyalty programmes and integrated campaigns to drive customer engagement and lifetime value.

Key responsibilities

• Develop and implement the digital marketing strategy, defining objectives, KPIs and ROI targets in partnership with the Head of Marketing.
• Manage the McDonald’s app performance, in‑app personalization roadmap and loyalty/ mobile ordering initiatives.
• Plan and execute SEO, paid advertising and content marketing to increase traffic and conversions.
• Oversee CRM communications across email, push notifications, in‑app messaging and website content.
• Measure, analyse and report digital performance, providing data‑driven insights to optimise spend and campaign effectiveness.

Required profile

• Degree in Business, Marketing, Communications or a related field (preferred).
• Fluency in English and French, both written and verbal.
• 4‑6 years of relevant digital marketing experience, preferably in the QSR or similar industry.
• Strong analytical mindset with ability to translate data into actionable recommendations.

Required skills

• CMS and CRM platforms.
• Conversion Rate Optimization (CRO).
• Data analysis and reporting.
• SEO / SEM.
• Social media marketing.
• Web design fundamentals.