Director of Brand, Communications & Marketing

About the role

African Leadership University (ALU) is looking for a Director of Brand, Communications & Marketing to be the chief architect and steward of the ALU brand. The role defines ALU's positioning and narrative, leads external communications, and builds a community across prospective students and parents, alumni, partners, donors and funders, employers, faculty, staff and the wider public. It works closely with the Executive Leadership Team and covers a data-driven marketing and digital strategy.

Key responsibilities

• Define and steward the ALU brand, its positioning, tone of voice and visual identity, and create a living brand playbook
• Lead external communications across earned, owned and paid channels, and manage media relations and executive communications
• Build impact storytelling around students, alumni and communities, and lead flagship events and thought leadership content
• Nurture relationships with all stakeholders and partner with fundraising, partnerships and leadership colleagues
• Own the digital and marketing strategy, including lead generation, conversion optimisation, application pipeline, content and brand experience
• Manage the digital ecosystem (social, website, email, CRM, ad accounts) and oversee external agencies
• Lead a fully remote, pan-African brand and marketing team, set KPIs and OKRs, and run audience research and brand listening

Required profile

• Proven track record of building a brand, leading a rebrand or driving a measurable step-change in brand resonance and affinity
• Strong storytelling ability, able to turn a complex mission into clear, emotionally resonant narratives
• Experience growing reciprocal relationships across many stakeholder groups