Marketing Analyst

About the role

The Marketing Analyst will collect, analyse and interpret market data to support strategic decision‑making. This role focuses on understanding market segments, client needs, competitor activity and emerging trends to enhance the effectiveness of marketing campaigns.

Key responsibilities

• Gather and organise information on market trends, best‑practice benchmarks, target audiences, existing and potential clients, and competitors.
• Develop insights that identify market segments and guide the delivery of marketing messages aligned with strategic objectives.
• Maintain data tracking systems and analyse the results of promotional, client acquisition and retention initiatives across the Group and its subsidiaries.
• Monitor competitor activity, external market conditions and internal product performance to inform planning and decision‑making.
• Design, implement and report on client and non‑client surveys, from questionnaire creation to results presentation.
• Support the definition, categorisation and organisation of products according to market segments and client needs.
• Identify gaps in the product portfolio, propose new product concepts and assess their viability.
• Ensure marketing campaigns are aligned with strategic goals, track their performance and recommend corrective actions.
• Analyse website and social‑media metrics, monitor digital marketing trends and assist with platform optimisation.
• Coordinate research and evaluation projects with internal departments, external agencies and service providers.

Required profile

• Degree in Marketing, Statistics or a related field with a specialisation in data analytics.
• More than 4 years of experience in a similar analytical role, preferably within the financial sector.
• Strong analytical mindset with the ability to translate quantitative and qualitative data into actionable insights.
• Excellent communication skills for presenting findings to cross‑functional teams.

Required skills

• Data analytics
• Market research methodology
• Survey design and analysis
• Competitor and benchmark analysis