Social Media Specialist (Regional Supervision)

About the role

The Social Media Specialist oversees and coordinates social media operations across multiple African regions, working under the guidance of the Social Media Manager. The role drives innovative campaigns, fosters community growth and supports regional expansion goals, and includes managing a team of Social Media Assistants/Trainees and Content Creators so that brand messaging stays unified and culturally relevant.

Key responsibilities

• Execute region-specific social media strategies and oversee campaigns tailored to different African audiences, cultures and languages
• Guide content creation teams and review content against regional trends, legal regulations and brand guidelines
• Build online communities, monitor engagement metrics and develop influencer and partner relationships
• Lead regional campaigns, work with regional teams and agencies, and oversee paid social media with budget optimization
• Set KPIs, use analytics tools (Facebook Insights, Twitter Analytics, Hootsuite) and set up dashboards to track performance
• Analyse data to optimise content, schedules and targeting, benchmark markets and share insights with management
• Ensure compliance with regional privacy laws (e.g. GDPR, POPIA)
• Mentor and coordinate regional staff, and collaborate with marketing, design, product and compliance teams

Required profile

• Degree in Marketing, Digital Marketing, Communications, Digital Media or equivalent
• At least 2 years of supervisory social media experience
• Proven experience monitoring performance and reporting with social media analytics tools
• Ability to interpret data, identify trends and recommend actions while respecting data privacy regulations
• Excellent communication skills to present insights to management and stakeholders

Required skills

• Social media management tools such as Hootsuite and Sprout Social
• Analytics platforms and KPI tracking, data visualization and insight-driven reporting
• Strategic thinking, supervisory and organizational abilities, and cultural sensitivity