Web Analytics Specialist

About the role

We are looking for a detail‑oriented Web Analytics Specialist to turn raw data into actionable insights. You will own the implementation, monitoring and analysis of our web tracking ecosystem, helping the team optimise site performance, marketing campaigns and conversion rates.

Key responsibilities

• Configure and maintain analytics platforms such as Google Analytics 4, Adobe Analytics and tag management tools like Google Tag Manager.
• Analyse traffic patterns, user behaviour and conversion funnels to spot optimisation opportunities.
• Build and maintain clear dashboards and reports using Looker Studio, Data Studio or Tableau for stakeholder KPIs.
• Partner with marketing and development teams to design and run A/B and multivariate tests.
• Audit tracking implementations regularly to identify and fix data gaps.
• Provide proactive, data‑driven recommendations to improve digital marketing ROI.

Required profile

• 3‑5 years of hands‑on experience in web analytics or digital marketing analytics.
• Strong analytical mindset with the ability to translate data into clear narratives.
• Excellent attention to detail and ability to meet tight deadlines.

Required skills

• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Adobe Analytics
• Looker Studio / Data Studio
• Tableau
• SQL (preferred)
• HTML
• JavaScript