YouTube Strategist (Remote)

About the role

We are looking for a data‑driven YouTube Strategist to lead the growth of our channel. In this remote, full‑time position you will own the end‑to‑end content pipeline, from audience insight to post‑publish analysis, turning the channel into a high‑performing engine for brand awareness and business results.

Key responsibilities

• Develop and execute long‑term YouTube content strategies aligned with business goals, optimizing for search (SEO) and suggested‑video algorithms.
• Conduct audience research and competitor analysis to identify trending topics and high‑value opportunities.
• Guide writers, videographers and editors to create videos with strong hooks, titles, thumbnails and pacing.
• Optimize metadata – titles, descriptions, tags, thumbnails – to maximize click‑through rates and watch time.
• Monitor key metrics (retention, CTR, subscriber growth) using YouTube Studio and translate insights into actionable improvements.
• Maintain an editorial calendar and streamline production workflows for consistent, high‑quality output.
• Collaborate with social media, paid ads and product marketing teams to integrate YouTube content across channels.
• Identify and pursue monetization options, sponsorships and merchandise integrations where appropriate.

Required profile

• Bachelor’s degree in Marketing, Communications, Digital Media or equivalent practical experience.
• Proven track record of growing YouTube channels, supported by a portfolio or case studies.
• Deep, up‑to‑date understanding of the YouTube algorithm, SEO best practices and community guidelines.
• Strong analytical ability to interpret YouTube Analytics data and shape content strategy.
• Excellent written and verbal communication for briefing creative teams and presenting insights.

Required skills

• YouTube SEO
• YouTube Analytics
• YouTube Studio