Brand Executive

About the role

BrandActiv is seeking a motivated Brand Executive to join its fast‑moving consumer goods team operating across Mauritius, Madagascar, Seychelles, Reunion and Kenya. You will work closely with the existing brand team to drive growth, strengthen brand equity and support commercial objectives.

Key responsibilities

• Analyse brand sales data and develop growth strategies across all distribution channels.
• Implement marketing plans, product launches, promotional campaigns and trade‑marketing activities (ATL/BTL).
• Monitor market trends, competitor actions and consumer insights to identify opportunities.
• Manage stock availability, negotiate with suppliers and plan procurement.
• Deliver product training to sales teams, partners and key stakeholders.
• Prepare performance reports and provide actionable recommendations.
• Collaborate with trade channels on in‑store activations, merchandising and promotional mechanisms.
• Support digital marketing, social media and content creation when required.

Required profile

• Degree in Marketing or a related field.
• Minimum 3 years of experience in a brand or sales role within the FMCG sector.
• Strong analytical, problem‑solving and project‑management capabilities.
• Self‑driven, autonomous and able to negotiate persuasively.
• Valid driving licence.

Required skills

• Microsoft Excel
• Microsoft PowerPoint