Digital Marketing Lead

About the role

CARET, an independent Mauritian agency, is looking for a Digital Marketing Lead. You will shape digital brand strategies, coach the social media team and directly manage a limited portfolio of brand accounts.

Key responsibilities

• Develop digital brand strategies and fresh campaign ideas.
• Guide editorial calendars and coach the social media team.
• Personally manage a selected portfolio of brand accounts.
• Keep content delivery organised, on time and aligned with client expectations.
• Use results to recommend improvements.

Required profile

• Around 3-5 years in digital or social media, preferably in an agency.
• Strong content ideas, writing and creative briefing skills.
• Ability to organise work, take ownership and support colleagues.
• Confidence presenting recommendations in English and French and building monthly reports.

Required skills

• Practical knowledge of social media tools such as Meta Ads.
• Digital tools such as Google Ads.
• AI tools.

The role works alongside a Digital Consultant specialising in paid advertising, websites and SEO. Candidates who are already leading a small team or are an experienced specialist ready for the next step are encouraged to apply with a CV and examples of work.