Brand Executive

About the role

LWP, a leading FMCG company listed among the Top 100 in Mauritius, is looking for a proactive Brand Executive to support its Marketing and Assistant Marketing Managers. You will help develop and execute brand‑focused marketing plans that drive growth and strengthen brand presence.

Key responsibilities

• Assist the Marketing Manager and Assistant Marketing Manager in creating annual marketing plans and campaigns for assigned brands.
• Develop and implement marketing initiatives, including advertising, promotions, activations, events, and digital marketing.
• Monitor market trends, competitor activity, and consumer behaviour to uncover new opportunities.
• Track campaign performance, prepare regular reports, and provide actionable recommendations.
• Collaborate with the Sales team to design initiatives that boost distribution, visibility, and sales.
• Conduct market visits to ensure proper brand presence, merchandising, pricing, and compliance.
• Maintain consistency of brand identity across all communication touchpoints.
• Prepare presentations and reports for senior marketing leadership.

Required profile

• Diploma or degree in Marketing, Business Management, Communications, or a related field.
• At least 3 years of relevant experience, preferably in FMCG, retail, or consumer goods.
• Valid driving licence.

Required skills

• Proficiency in Microsoft Office.