Business Development Manager (MICE)

About the role

The Business Development Manager (MICE) will partner closely with the Director of Sales & Marketing to drive revenue growth across corporate, MICE and tour‑operator segments for a luxury resort. You will be responsible for generating new business, nurturing key accounts and representing the property at industry events.

Key responsibilities

• Develop and implement the annual Sales & Marketing plan and budget together with the Director of Sales & Marketing.
• Identify, develop and secure new business opportunities across Corporate, MICE and Tour Operator segments.
• Manage and grow assigned key accounts to meet revenue and room‑night targets.
• Conduct regular sales calls, market visits, roadshows and tele‑sales activities.
• Represent the hotel at trade shows, exhibitions, sales missions and promotional events.
• Organise familiarisation trips, client visits and sales presentations.
• Handle RFPs, group enquiries and contract negotiations in line with group policies.
• Maintain accurate client databases, account plans and activity tracking using Delphi/CRM systems.
• Monitor market trends, competitor activity and provide market intelligence to the Director of Sales & Marketing.
• Coordinate with internal departments to ensure seamless service for groups and VIP arrivals.
• Prepare and submit monthly sales activity, expense and performance reports.

Required profile

• Diploma or degree in Hospitality Management, Sales & Marketing, Business Administration or a related field.
• 3–5 years of experience in hotel sales or business development within a luxury or resort environment.
• Strong knowledge of international markets, especially Europe/DACH (advantage).
• Proven experience in Corporate, MICE and Tour Operator segments.
• Excellent negotiation, communication and relationship‑management skills.
• Fluent in English; additional languages are a plus.

Required skills

• Proficiency in MS Office.
• Experience with Delphi hotel sales system.
• Familiarity with CRM tools for sales tracking.