Category Development Executive

About the role

Quality Beverages Limited, part of the Currimjee Group of companies, is looking for a Category Development Executive. The role supports the Category Development Manager in growing assigned product categories through deep consumer understanding, market intelligence and cross-functional collaboration, turning category plans into marketing initiatives across channels and consumer touchpoints.

Key responsibilities

• Support the development and implementation of category strategies, plans and annual objectives.
• Analyze market, consumer, shopper, competitor and sales data to identify growth opportunities.
• Support category reviews, business plans and performance reports.
• Help manage and track the category marketing budget, ensuring effective allocation and ROI.
• Coordinate trade, consumer and shopper marketing initiatives with other functions.
• Support new products, packaging, promotions and category activation plans.
• Monitor category and brand performance against KPIs and recommend corrective actions.
• Work with agencies and suppliers to deliver marketing initiatives on time.

Required profile

• Bachelor's degree in Marketing or a related field.
• Minimum 3 years of experience in FMCG marketing or category management, ideally in Personal & Home Care or Beverages.
• Proven track record in category development, brand building and new product launches.
• Experience managing marketing budgets.
• Familiarity with shopper insights, retail execution and commercial strategy is a plus.

Required skills

• Deep understanding of consumer behavior, category dynamics and market trends.
• Strong strategic thinking and commercial acumen in FMCG.
• Analytical, data-driven approach to market and retail data.
• Project management, communication and collaboration skills.