Digital Marketing Executive

About the role

The Digital Marketing Executive will join Blast Burson’s digital team in Phoenix, Mauritius, managing social media presence for a diverse portfolio of clients in finance, pharmaceuticals, real estate, retail and public institutions across Mauritius and Réunion Island. The role is hands‑on, requiring the creation, publication, engagement and reporting of social content in both French and English.

Key responsibilities

• Develop monthly content calendars in collaboration with account leads and obtain client approval.
• Write bilingual captions that reflect each brand’s tone of voice.
• Produce and adapt visuals and short videos for social platforms using Canva and CapCut.
• Schedule and publish posts on Facebook, Instagram, LinkedIn and TikTok via Meta Business Suite or similar tools.
• Monitor and respond to comments and direct messages, including weekend coverage when required.
• Set up and optimise paid campaigns on Meta and LinkedIn, managing budgets and audience targeting.
• Generate monthly performance reports and translate metrics into actionable recommendations.

Required profile

• Minimum two years of experience in social media or digital marketing, preferably in an agency or in‑house environment.
• Fluent in written and spoken French and English; knowledge of Mauritian or Réunion Creole is a plus.
• Strong organisational skills with the ability to handle multiple client accounts and deadlines.

Required skills

• Canva
• CapCut
• Meta Business Suite
• NapoleonCat or Hootsuite (social media management tools)
• Paid campaign management on Meta platforms
• LinkedIn advertising campaign setup and optimisation