Senior Data Analyst

About the role

We are looking for a Senior Data Analyst to join RAPP’s Precision Marketing team. You will provide analytical support across digital campaigns, turn complex data sets into actionable insights, and help shape strategies that focus on the individual consumer.

Key responsibilities

• Collect, clean, and interpret data from primary and secondary sources.
• Analyze results of ongoing digital campaigns using statistical and econometric techniques.
• Produce regular reports and visualizations for business stakeholders.
• Identify patterns, trends, and causal impacts to inform marketing decisions.
• Design and implement new data collection and analysis processes.
• Model and predict future performance of users or products.
• Support teammates with queries, dashboards, and ad‑hoc data requests.

Required profile

• Proven experience as a data analyst in a marketing or advertising environment.
• Comfortable with exploratory data analysis and navigating large data sets.
• Ability to translate analytical findings into clear business stories.
• Strong collaboration skills to work with developers, marketers, and project managers.

Required skills

• Statistical analysis techniques.
• Econometric analysis.
• Data mining and data cleansing.
• Understanding of data storage structures.
• Data visualization and dashboard creation.
• Predictive modeling.