Digital Marketing Coordinator

About the role

AfrAsia Bank is looking for a Digital Marketing Coordinator within its Marketing department, reporting to the Senior Digital Marketing Specialist or another senior officer. The role executes and optimises the Bank's digital marketing initiatives across online and offline channels, working closely with the specialist to deliver campaigns in paid media, email, social media and on the Bank's website. It combines digital marketing execution, content creation and creative coordination, and supports brand visibility, customer engagement and business growth.

Key responsibilities

• Coordinate and execute digital and creative marketing initiatives across website, social media, email, paid media and offline channels.
• Translate marketing requirements into creative concepts and briefs consistent with the Bank's brand identity.
• Develop and coordinate digital and print materials, including campaign visuals, website content and sponsorship collateral, and support sponsorship and brand activities such as the AfrAsia Bank Mauritius Open.
• Support the content marketing plan, including planning, scheduling, publishing and optimisation, and support SEO, website optimisation and digital advertising.
• Maintain the website, social media channels, Google listings and App Store information, and support improvements to Internet Banking and Mobile Banking.
• Monitor campaign results, online mentions and customer sentiment, and escalate reputational risks in line with the Crisis Policy.
• Ensure digital content is accurate, compliant with brand guidelines and regulatory requirements, and maintain approved content, approvals and version control.
• Manage digital marketing projects, budgets, supplier engagements, quotations, purchase orders and contract renewals, and monitor supplier deliverables.
• Identify process improvements and monitor competitor activities and industry trends.

Required profile

• Degree in Marketing, Digital Marketing, Communication, Multimedia, Graphic Design, Visual Communication or a related field.
• Certified Digital Marketing Professional.
• At least one year of relevant experience in a professional environment.
• Proven ability to turn client briefs into on-brand creative outputs under tight deadlines.
• Hands-on experience planning, scheduling, publishing and optimising campaigns via CMS, social platforms and email tools, with metric tracking and reporting.
• Portfolio available showing multimedia work (design, web/social content, emailing campaigns, motion/video, integrated campaigns).
• Excellent copywriting skills.

Required skills

• Adobe Creative Suite, Google Analytics and email marketing.
• Working knowledge of Meta, LinkedIn, Google/YouTube ad managers, SEO and CMS (e.g. WordPress).
• Photography and video editing knowledge is an advantage.