Paid Media Specialist

About the role

We are seeking a passionate Paid Media Specialist to join our creative agency in Grand Baie. You will turn data into performance by planning, launching, optimizing and reporting on Meta and Google advertising campaigns for a diverse portfolio of brands.

Key responsibilities

• Launch, monitor and optimise Meta Ads and Google Ads campaigns across Search, Display and Performance Max.
• Collaborate with the team to define campaign strategy, account structure and creative direction.
• Analyse performance data, identify optimisation opportunities and conduct A/B testing on creatives, audiences and settings.
• Prepare clear monthly performance reports for clients and internal stakeholders.
• Work closely with the creative team to ensure alignment between strategy and content.
• Stay up‑to‑date with platform updates, industry trends and best practices.

Required profile

• Proven experience running Meta Ads campaigns.
• Hands‑on experience with Google Ads (Search, Display, Performance Max).
• Strong analytical mindset with confidence working with data and KPIs.
• Excellent attention to detail and a proactive, curious attitude.

Required skills

• Meta Ads (Facebook/Instagram)
• Google Ads
• Google Analytics 4 (GA4)
• Google Tag Manager
• Looker Studio
• Conversion tracking
• Pixel implementation

What we offer

• Opportunity to own projects in a small, collaborative agency.
• Direct impact on client success and agency growth.
• Professional development in a creative, performance‑driven environment.